Since, the dawn of Youtube, the industry has allowed many content creators to start their very own businesses. From Jeffree Star’s makeup line, to Markiplier and Jacksepticeye new clothing brand, we are now blessed with another make-up artist creating new irresistible make-up brands for us. It’s none other than sister James Charles y’all. He recently shut down critics for calling his morphe palette a rip-off. But his fans might be pleased to hear that his new Morphe palette sold out in less than 10 minutes!
#UNLEASHYOURINNERARTIST 🎨🌈
My collection with @MorpheBrushes is now LIVE!
A 39-color palette with insane, pigmented shades to create literally any look. Sister shop now & use code "JAMES" for 10% off your purchase! 💞 https://t.co/M9ZkmOqr4r pic.twitter.com/Yo2slV2Lui— James Charles (@jamescharles) November 13, 2018
James Charles’ new collection was available to buy online at 8 AM in the morning Los Angeles. And it sold out in Europe in less than just six minutes!
the UK stock just sold out in 5 minutes… is this even real
— James Charles (@jamescharles) November 13, 2018
ALL OF EUROPE SOLD OUT OF THE ENTIRE COLLECTION AND THERE ARE LITERALLY TOO MANY PEOPLE ON THE US SITE FOR THE TEAM TO TRACK CHECKOUTS!! HOLY SHIT
— James Charles (@jamescharles) November 13, 2018
Seems like YouTubers don’t really need to market their products that much. They can just make an announcement in their videos and millions of subscribers and loyal fans would already mark their calendars for the product’s release! No wonder the Paul brothers are making big bucks.
James Charles teamed up with the big company Morphe to give birth to two amazing products. One was an eye-shadow palette and another was a brush collection. The palette costs €43 and the brush set featuring 34 brushes is just €160. The make-up artist encourages everyone to find their inner artist using new products. You can check out Morphe here to know when the products are restocked.
People are certainly loving the palette and brushes! Even Kathy freaking Griffin showed some love to these products.
You guys know I love supporting an entrepreneurial bitch! @jamescharles has a new eye shadow palette and brush kit out now with @MorpheBrushes! He sent me the most beautiful PR package..check it out!
Order His Palette and Brush Kit Here: https://t.co/djVzxXmi1e pic.twitter.com/zQ1iLBajLy
— Kathy Griffin (@kathygriffin) November 13, 2018
James Charles sent his love to everyone who supported him and bought his new morphe palette and brush set.
Guess what sisters? James Charles and Jeffree Star recently swapped their palettes to create iconic new make-up looks.