For Millennials. By Millennials.
It seems that Sway House has crumbled and fallen. A few days ago, Bryce Hall announced his departure from the content house. At the same time, the members have started to unfollow each other on social media as well. Therefore, the house is officially over.
Related: Bryce Hall & Sway House situation is getting messy
After Hype House, Sway House was the second biggest organizations of talented content creators
In January 2020, Sway House started producing YouTube and TikTok videos. After the success of Hype House, Talent X formed this collective for content creators. Famous for its love of parties, TikTok content, and rivalry with Hype House, Sway House gained popularity in a short period of time. The members of this house include Bryce Hall, Noah Beck, Josh Richards, Jaden Hossler, Kio Cyr, Griffin Johnson, Quinton Griggs, and Anthony Reeves. Despite the popularity and high ratings, the members of Sway House started leaving after few months. Mostly, the intense drama and internal fights became the reason for the early departure of few members. According to Josh Richards, he left because the fame really got to him. He said:
I allowed the LA partying lifestyle to consume me; and I lost my way for a bit.
However, Sway House seems to be really over after Bryce Hall left it
Although Sway House was doing really well, it could not hold the members together. While this has been looming over the collective house for quite some time, the end came recently. In a cryptic tweet, Bryce Hall announced his departure from the house. He wrote:
I left Sway
Instantly, the fans of Sway House started commenting for details. While some thought it to be a joke, others expressed their disappointment on the news. However, some fans called it a smart move for Bryce Hall and other members.
At the same time, Sway House members are unfollowing each other on social media as well. Josh Richards and Jaden Hossler are no more friends on Instagram. Similarly, Blake Gray unfollowed Bryce Hall. This indicates that they do not want anything to do with each other.
Despite this, Talent X founder Michael Gruen thinks the message will live on
In an interview, he talked about Bryce Hall’s departure from Sway House and explained the situation in depth. He said:
If you view Sway as a content collective that lives together and is with each other every day, then yes, it’s over. But Sway was always about a bigger message, and that will never die.
He said that the main goal was to change the perception about a social media star and the boys accomplished that. Furthermore, he said:
I’m proud of what Sway was. These guys are trailblazers. They proved that there is no limit to where being a social media star can take you. Sway is a lifestyle and a mission and that’s something that will never change. But growth is important and they are each going in their own directions now. It’s time to move on.
Whether Sway House will recruit new influencers or shut down completely, we cannot say for sure. Hopefully, they bring something new for the fans.