For Millennials. By Millennials.
Public Service Announcements are one of the more conventional and most effective ways of raising awareness towards matters in the general public. Around two years ago, Kat Graham met J. Walter Thompson’s Chief Creative Director Vann Graves. They met on a plane ride. The two put their heads together as Graves suggested an idea he had for a PSA. So, with Kat Graham on board, the two went on to create a Public Service Announcement for the world to raise awareness for the Black Lives Matter Campaign. As the description goes, Writer Vann Graves’s inspiration behind the campaign was,
His frustrations and concern for his son’s future sparked this idea to use his creative platform to raise awareness for the Black Lives Matter movement.
Kat Graham says 2-year-old PSA is more relevant now than ever.
I produced this PSA 2 years ago for #BlackLivesMatter with @dijonnaise911 who directed it, and it’s heartbreaking to know that it’s more relevant now than ever.
Kat Graham says, in her Instagram post for Black Lives Matter.
Sending love and power to the families and loved ones of #GeorgeFloyd #BreonnaTaylor #AhmaudArbery and all those that we might not know but still fight for. Justice needs to be served.
Kat Graham pays tribute to all those who have lost their lives to no crime but their race, the notion of Black Lives Matter. The PSA shows a boy who was murdered for his clothing style – a black guy. Kat says this is more relevant today than ever. On an endnote to her post, she adds a quote from Martin Luther King Jr.
Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.”