For Millennials. By Millennials.
You guys might not know that Emilia Clarke was once a waitress to pay the bills. And now she has come a very long way. She got a part in one of the most remarkable TV shows of all time, Game of Thrones. And not just a part, she got THE part. Who knew that one day, she’ll be the mother of dragons? No one. Not even Khal Drogo. Well, Clinique knew that Emilia can be something more as well. So they dropped a bomb on January 15, 2020, for their customers.
Emilia Clarke was the perfect choice
While we know that Clinique made an incredible choice, we still wonder why her? Well, the brand is famous for its safe, effective formulas in simple routines to achieve remarkable results. Naturally, they went for someone who was more of a personality than just a pretty face. Here you’ll find Emilia shedding some light as to why she became the global ambassador.
She’s got such a human, emotional, real authenticity to her. She’s funny, she’s honest, she hasn’t shied away from being herself. That sums up the Clinique consumer as well.
Clinique | A Unique Brand
Clinique, which is essentially a subsidiary of Estée Lauder Companies, launched Clinique iD on December 1, 2019. Basically, it is a moisturizer, which realizes that every skin is unique and hence requires a customized approach toward moisturizing. Emilia Clarke represents the brand’s iD product line, and her favorite combo is the BB-gel (base) and orange cartridge, which caters to fatigue. Didn’t get it? Let me break down the entire customize-able moisturizer thing.
Related: Emilia Clarke joins the MCU for this Disney+ show!
Make your own customized lotion
To make a customized product, there are two steps. First, you choose a base – Hydrating Jelly, Moisturizing Lotion, Oil-Control Gel, BB-gel, and Tone-up gel. The second step requires selecting an active concentrate, to focus on a particular skin problem. The cartridges can easily fit in the moisturizers, and pump out a precise dose of product – 90 percent hydration base, 10 percent active concentrate. Green cartridge soothes irritated skin. The blue cartridge is for pores. The white cartridge is to help with uneven skin tone.
Orange cartridge calms fatigue (Emilia Clarke’s favorite). Purple fixes fine lines and wrinkles. Pink cartridge to help reactive skin. Light green for compromised skin. And Cream cartridge for sallow skin. This gives a total of 40 different combinations to choose your moisturizer. To help choose the right product, their online systems can help you find one. Or you can also visit their stores to find the right fit.
Related: Tamzin Merchant, the actor Emilia Clarke replaced as Daenerys Targaryen, details her uncomfortable experience for the unaired Game of Thrones Pilot