For Millennials. By Millennials.
The 19-year-old famous TikTok content creator ‘Addison Rae’ just launched her very own makeup brand ‘Item Beauty’. Her makeup products are cruelty-free and vegan friendly. It feels so good to see Gen-Z is taking part in the world of beauty and making people fall in love with the concept of ‘Less is More’.
Apart from Addison Rae, Dixie & Charli D’Amelio have also collaborated with Morphe for their natural makeup line known as ‘Morphe 2’.
Let’s learn more about Addison Rae’s Beauty Line ‘Item Beauty’
So, Addison made a page on Instagram with the name ‘Item Beauty’. And the first teaser of the products came out on 3rd August. All the products are exclusively available on the Item Beauty website. And later this year, they will finally make their way to IPSY.
Item Beauty’s first-ever collection consists of Lid Glaze, Brow Pencil, Lip Gloss, Bronzer, Mascara, and Face Powder. You might be thinking that all of these products sound pretty much normal. But the fun fact is that the ingredients of these products are very natural and hydrating. For example, the mascara consists of Castor Oil, Coconut Oil, and Glycerin.
And the Lip GLoss also known as the Lip Quips are made of Almond Oil, Camellia Rose, and Shea Butter. So even if you eat your lip quips during meals, nothing is going to happen to you. Because all the ingredients of these products are vegan friendly.
Let’s shed some light on the brand’s vision
Well, it’s a really long story but I am going to try my best and sum it up for you guys. To love yourself, you have to make up your mind and find a way to take that beauty out of you. Because we all are beautiful in one way or the other.
And that’s what the motto of Item Beauty is all about:
makeup your mind.
makeup your own way.
makeup your own beauty.
And now let’s shed some light on what Addison feels about this beauty line:
“Hey, y’all. An “item” is an individual thing and so is beauty. It’s not about comparing yourself to others, but owning your look and loving what you see in the mirror.
Item Beauty is good for you inside and out. It’s made with a mix of clean, lush ingredients, free of any bad stuff. So you can also feel confident about the love and care that goes into each product”.
One of Addison’s close friends, ‘James Charles’ also shared the picture of the bouquet and cupcakes which he received with the ITEM Beauty PR Package.
Last but not the least, the very young and pretty Addison went live on ‘Item Beauty’s Instagram and answered a lot of questions regarding the product line. And fans are literally in love with the shiny lip quips.
That’s it for today guys. All the products are pocket friendly so you might want to get your hand on these before they’re totally sold out. And Addison will also be sharing a makeup tutorial on her YouTube channel with all the Item Beauty products.