For Millennials. By Millennials.
The very famous YouTube gamers Markiplier and Jacksepticeye came together to start another business. And the duo has announced their new high-end athleisure and lifestyle line. Their clothing brand is named CLOAK. Apparently, this clothing brand fulfills its desire of launching a brand that supplies clothing for all sorts of gamers specifically.
But whether or not these YouTube gamers will succeed in selling their supplies or not is the real question here. To be honest, the two have a great number of subscribers individually. And the figures say 20.5 million for Jacksepticeye and 22 million for Markiplier. That’s a lot. But will all these people really be interested in buying from CLOAK?
CLOAK Made for Video Gamers
Jacksepticeye shared that there are a lot of people like them out there. By that, he was referring to the passion for gaming. And noted that there are many major brands for people with other hobbies. Like Nike, collections are for athletes, and Lululemon is for yogis. But he said that none of those were for him. He had no interest in those activities and never felt that there was any version for him.
Markiplier added to this by saying that when they decided to come up with this clothing brand, they were aiming to create something that fitted them as people. And that they wanted a real and honest clothing brand. One that gave these guys a voice and also clothes that were just plain old comfortable to wear.
The clothing brand by Jacksepticeye and Markiplier is currently selling nine items for pre-sale. There are five t-shirts available at $35 each and four hoodies at $80 each.
In the video that made the announcement of the clothing brand, Markiplier said that the clothes were ethically produced. And were meant to be accessible to everybody regardless of shape and size. This is evident in their brand’s choice of models. All pieces are not just gender-neutral but also available in small to 3X sizes.
Let’s just wait and see what these YouTube gamers have planned for their business venture.