Gap criticized for political tweet attempting to unite the polarized country

Gap recently made a highly controversial political tweet. They were attempting to reunite the country amid a very polarising election time. This really did not go over well with anyone. But it may have reunited Republicans and Democrats in their mutual hatred for the ‘Gap’ Shirt.

What was the Gap shirt trying to say

The Gap shirt kind of had a good intention behind it. But it just was not the right time to post that.

On Election Day, GAP tweeted out a picture of a hooded sweatshirt with its logo. One half of it was red, symbolizing the Republic Party. Meanwhile, the other half was blue, symbolizing the Democrat party.

Along with the picture, there was a caption:

“The one thing we know, is that together, we can move forward.”


It was confirmed by the Gap officials that this was not a real item of sale. It was merely a post for Election day.


However, after facing a lot of backlash and criticism, Gap ended up deleting the tweet. The spokesperson for the company also informed TIME that the intention behind the post was good:

From the start we have been a brand that bridges the gap between individuals, cultures and generations. The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity. It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all.

It definitely proves that 2020 is a highly stressful and polarizing time for Americans. Any talk of unity is quickly thrown out the window.

While Republican and Trump supporters are not losing their faith in their president, the Democrat supporters are frustrated with the status quo.

Major points of contention for both political parties and their supporters are those of climate change, the handling of the coronavirus, LGBTQIA+ rights, women’s rights, gun control, and police reform.

Supporters on both sides have become quite emotional during the election following major events happening this year (the pandemic and the Black Lives Matter protest).

However, they both can agree on one thing. Their mutual hatred for the GAP shirt

Fashion designer Lauren Alexis Fisher tweeted out:

I find it beautiful that we can all take a break from this anxious hellscape to come together and hate the Gap sweatshirt.
Buzzfeed writer, Tanya Chen, tweeted out:
reach across the aisle to dunk on The Gap
Well, at least, Americans have found a hilarious moment to connect for a few moments.
GapPoliticsUS Elections 2020
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