For Millennials. By Millennials.
One of the most exciting product collaborations in the beauty world has created the iconic Jeffree Star X Shane Dawson Conspiracy Collection. Combined, Shane Dawson and Jeffree Star have a whopping 39.4 million subscribers. Hence, the online mayhem surrounding the palette was (with zero exaggeration), ‘crazy.’
Star is a makeup artist, model & founder of his own beauty-brand Jeffree Cosmetics with lots of best-sellers. Dawson is one of the OG YouTubers who transformed his brand from quirky sketches and food videos to docuseries and conspiracy theory videos.
Previously, the two teamed up for YouTube videos like ‘The Secret World of Jeffree Star’ on Shane Dawson’s channel. Another one was the ‘Beauty Series‘ the two filmed together.
And now they came up with the Conspiracy Collection; created using Star’s formulas and Dawson’s mind.
Jeffree Star x Shane Dawson | Conspiracy Collection breaks the Internet
The collection was highly anticipated by fans of Shane Dawson and Jeffree Star. The duo truly broke the internet; 1 million eye-shadow palettes got sold within 30 minutes. Due to heavy traffic, the Jeffree Star Cosmetics website crashed even before the collection went live. Even Shopify crashed due to high demand. This crossed Jeffree Cosmetic’s original record when the same quantity was sold out in a 6-9 month time-span.
In fact, the demand for the makeup palette is still skyrocketing. Pre-orders and restocks are in process but will be available after some time. This is because one bright-yellow shade called ‘Food Videos’ currently has a limited supply.
The good news is that The Conspiracy Collection will permanently be a part of Jeffree Star Cosmetics. The range includes a number of products inspired by Dawson’s personality.
The Conspiracy Palette
Housing 18 brand-new shades, the flagship Conspiracy eye-shadow palette is the star of the show. With the mind-bending black & white design in its leather packaging, the product looks and feels high-end.
The palette does not have a single-color story going. In fact, it has a little bit of everything. Bright, matte hues, pops of pastel, and some nude as well as deep metallics. Dawson expresses himself through the striking shade naming. Like a pale brown called Diet Root Beer, Dawson’s favorite drink. There’s a bright orange named Cheese Dust because of Dawson’s love of Cheetos.
The palette is immensely personalized, especially for fans & subscribers who know the nitty-gritty of Dawson’s & Star’s lives.
The full 18-shade palette costs $58. Luckily, a 9-shade mini-Controversy palette for $28 is also an option.
Shane X Jeffree Velour Liquid Lipsticks
The Conspiracy Collection would not be complete without Jeffree’s best-selling lipstick formula.
The amazing collection includes Six liquid lip-sticks, individually ($18) or packed as a bundle ($90) in a pig-shaped box. In fact, the pig reference is derived from Dawson’s sense of humor. In fact, while making fun of himself, he occasionally equates himself to the farm animal.
The lipstick shades are versatile too. In fact, the range includes bright red, hot pink, shimmery pink, and bronze brown/gunmetal color. And these are all perfect for Christmas.
‘Shane Glossin’ & ‘Diet Shane’ and more
Jeffree Star x Shane Dawson collection also includes clear gloss as well as lip balm named after Shane. The best part is the diet root beer flavor, again, an ode to Dawson’s favorite drink.
The Conspiracy Collection even contains additional accessories. A pig-shaped hand mirror in the pink and black color is available for $30. And a large makeup bag embossed with Jeffree Star and Shane Dawson collab logos for $40.