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Famous makeup artist and reviewer – Jeffree Star has accused Huda Beauty of stealing her new product range idea from Beauty Bakerie. Now that both celebrities are influential in the makeup community, things are heating up. Huda refuses that her company stole the picture, but Star and others believe otherwise.
Related: Jeffree Star Unveils New Collection ‘Pricked,’ his second collection this month!
Huda Beauty Debuted a New Brand of Baking Powders And Received Backlash
Huda Kattan, well-known for her makeup brand Huda Beauty recently launched her own new product line for baking powders. Even though everyone was thrilled with Huda Beauty’s new range, she immediately started to receive backlash because it was suggested that the beauty line was copied from someone else.
Jeffree Star, a makeup mogul, and YouTuber is known for his makeup reviews and contributions to the industry. He soon came up with claims that the idea behind Huda Beauty’s latest launch was stolen. He said that the idea initially came from a much smaller company Beauty Bakerie.
Now that Jeffree Star got it out into the open, everybody started talking about it. But Huda Beauty remained firm that the idea did not come from anywhere else.
Huda’s new beauty line is said to be copied from Beauty Bakerie.
Beauty Bakerie is a cruelty-free cosmetics brand that aims to empower and uplift men and women through its products. Many users believe that the new Huda Easy Bake line and its accompanying advertising campaign are strikingly similar to Beauty Bakerie, particularly regarding their Flour Setting Powder. Beauty Bakerie may not be as well-known as some other beauty brands, but it has a loyal following due to its commitment to animal rights and positive messaging.
Jeffree Star Exposes Huda Beauty
Jeffree Star posted a video online about brands that steal ideas and products, and Huda Beauty officially approached him. But Jeffree Star quickly responded and accused Huda of being a thief in that conversation. He added that since she had issues with the LGBT community and people of color, Huda Beauty spreads poison in the community.
Jeffree Star did not appreciate that Huda Beauty stole the idea for the beauty range and did it from a lesser-known company. Moreover, the company was run by a cancer survivor, adding more heat to the story.
Jeffree Takes to Twitter to call Huda Kattan out.
Since the conversation between the two makeup artists didn’t go well, Jeffree Star took his accusations to Twitter. Along with screenshots of their private messages, he wrote,
“Well it’s safe to say Huda Beauty is a f*cking embarrassment to the makeup community… here is our conversation where she won’t admit or speak about stealing from @beautybakerie I will never support her again.”
Considering Jeffree Star’s standing in the beauty industry, this could seriously impact Huda Beauty’s business. Since Huda Kattan and her brand refuse to acknowledge anything of the sort, Jeffree Star’s claims can influence many buyers’ decision-making. Jeffree Star is the go-to for makeup reviews, and people often seek his opinions on cosmetic products to figure out what to buy.
What’s more important here is that makeup artists and reviewers need to act like Jeffree Star. Taking credit for the ideas of smaller and lesser-known companies should never go acceptable. And with the support of influential people in the industry, a corporate brand like Huda Beauty should be made responsible if they steal.
However, Huda Kattan remains adamant that her beauty range was an original idea. Let’s see if she will bounce back from the backlash or not. Will her fans keep buying from her, or will they stop supporting her? We will have to wait and see what happens. Stay tuned for more updates on the situation.
The beef between these folks has nothing to do with the fact that Huda has great products that you can’t find anywhere else in other cosmetic lines. The products are excellent and I will continue to buy them, regardless of the disputed claims. It’s not my problem, it’s theirs…