It’s a cash-Bash time for Drake and Scooter Braun. Aubrey Drake Graham is undoubtedly the jack of all trades. This millionaire celebrity has now stepped into another business, that of online sports. Drake now co-owns an e-sport organization with producer Scooter Braun (Canadian superstar Justin Bieber fame). The e-sport organization has a very intriguing name, ‘100 thieves.’
Rapper Drake And Producer Scooter Braun Poked Into Gaming Nest Egg:
Recently, Drake and producer Scooter Braun have invested in Matthew “Nadeshot” Haag’s e-Sports organization ‘100 Thieves’. The pair have joined to own the company.
The choice to invest in an e-sport biosphere is risky yet thrilling for the duo. Both of them have scrutinized every e-sport brands like Evil Geniuses and Cloud9 before they picked 100 Thieves. The fresh investors found 100 Thieves far-edged than all other games. 100 Thieves has a distinct e-sports business. Even though it faces competition from big names like FaZe Clan, created by YouTube genius, FaZe Banks.
As an entrepreneur, Haag has a set professional gamer repute that Drake wanted to join in. Haag is a big name on YouTube. He has extensive experience and connections within the e-sports world. Canadian rapper, Drake is also popular for streaming ‘Fortnite’ with Ninja. This young man is now investing in gaming, in a bid to align with a well-established trend.
Will Drake and 100 Thieves Get Their Own Apparel line?
The rapper and Scooter Braun are now connected with Haag and Cleveland Cavaliers chairman, Dan Gilbert. They are the co-owners of 100 Thieves. The team also considering to launch apparel collaborations between 100 Thieves and Drake. It is undecided yet whether the alliance would be a crossover with Drake’s own clothing line, OV. Or if, the team would launch a fresh segment.
This collaboration has created a “dream team,” with Dan Gilbert joining hands for sports while the rapper and Scooter Braun dealing with the entertainment variety. The investment is an innovative entry for 100 Thieves. And the investors can daringly count the chickens before the eggs hatch.
E-sports’ ‘100 Thieves, Another Lucrative Venture?
Nadeshot is quite hopeful about this new alliance.
“With Drake and Scooter’s support, we’re going to build a lasting brand on the back of the content and apparel that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team,”
Online finance reviewers generally see an optimistic future for this investment. 100 Thieves calls itself a “lifestyle brand” with a supplemental dose of e-sports projects. It has teams that combat in Call of Duty: Black Ops 4, Fortnite: Battle Royale, and Clash Royal. Its marked element is the “League of Legends” team – the label for which Drake and Scooter Braun walked towards the organization.
These two fresh strategic investors are not the only investors for 100 Thieves. Many known names like Sequoia Capital, Tao Capital, WndrCo, Green Bay Ventures, Advancit Capital, and Salesforce CEO Marc Benioff have also invested in this e-sport organization.