Now more than ever, even though we always should, the Black community needs our support. And how do we give that? By making sure we are buying from black owned businesses. Or employing black employees. One business that wanted to make sure they were doing the right thing is Kylie Cosmetics.
As part of the Pull Up Or Shut Up initiative, Kylie Jenner’s beauty brand revealed its percentage of black employees.
The Pull Up For Change Instagram account was made by Uoma Beauty’s founder and CEO Sharon Chuter. And the account recently called on for some change from brands: to either pull up or shut up.
Whereas we understand and appreciate the support, be conscious that to piggy-back off a trending hashtag when you have been and continue to be a part of the problem is once again appropriating and exploiting the Black community,” their statement read.
The account then called out for all the brands who have expressed their support to the black community to reveal its percentage of black employees in the next 72 hours.
“We also need to know the number of Black people you have in leadership roles. You all have statements and policies about being equal opportunity employers, so show us the proof! PULL UP or SHUT UP!”
Kylie Cosmetics “Pulls Up”
Kylie Cosmetics took part in the initiative and came through.
“@kyliecosmetics Pulled up! 13% Black representation and leadership team consists of @kyliejenner and @krisjenner,” Pull Up for Change stated. “Thank you for the transparency #pulluporshutup.”
“Kylie Cosmetics is here for Pull Up for Change, for our team, and for the Black community,” the beauty brand shared on its Instagram account. “We are proud of the diversity within our company, with a team of Black, White, Asian, Native American, Hispanic and Middle Eastern women. As our team grows we commit to a continued focus on ethnic diversity in the workplace and the recruitment of Black employees. The numbers you see above represent the people at our Kylie Cosmetics/Kylie Skin HQ.”
Kylie Cosmetics also thanked Pull Up For Change for such an important initiative that was needed in the community.