There are few shows in the history of Netflix that have had as meteoric a rise as Squid Game. Within a matter of days, the show practically took over social media after taking over the screens of every household with a Netflix account. And now, its effects are showing, as Squid Game has officially become the most-watched show in the history of the streaming service – that too by quite some margin.
The unprecedented success of Squid Game
Squid Game is a critically acclaimed South Korean drama that features hundreds of struggling people in debt trying to win a series of 6 games for a huge price reward. However, there’s one catch – if you lose, you die. With these stakes, 456 needy players embark on a journey of desperation as well as self-reflection. With such a jaw-breaking premise, the Korean drama was bound to be a success. But, even the show’s creator Hwang Dong-hyuk was not expecting it to become the most-watched Netflix original of all time with over 111 million household views worldwide.
Netflix made the huge announcement on Twitter, tweeting:
Squid Game has officially reached 111 million fans — making it our biggest series launch ever!
If you want to put the monumental success of Squid Game into perspective, know that Bridgerton got 82 million household views. The show also reached Number 1 on Netflix’s top 10 in 90 countries, while being the first K-drama to top Netflix’s top 10 weekly most-watched TV shows. That also includes countries like the UK and the US.
Netflix is not the only one reaping the benefits
Moreover, Squid Game has also changed the lives of the actors featured on the show. Cast member, model, and actress Jung Ho-Yeon saw a massive surge in her Instagram followers of almost 12.5 million followers. Moreover, the rate with which she has gained followers has surpassed the likes of Cristiano Ronaldo, Lionel Messi, and Kylie Jenner. In short, she has the fastest-growing account on Instagram. Moreover, she is now one of Louis Vuitton’s brand ambassadors as well.
And all this success is separate from the Squid Game merchandise that is being sold literally everywhere. Chinese e-commerce platforms are now selling and shipping costumes to the United States just in time for Halloween. So, expect to see people with pink hoodies and black masks with squares, triangles, and circles.