Cardi B Announces Partnership with Reebok
Cardi B has been the subject of a lot of controversy lately (hint hint: Nicki Minaj). But that’s not the only thing happening with her life. When it comes to work and career, she’s been making all the money moves.
Basically, Cardi B and Reebok just partnered up to sell some sneakers! The sports brand released a photo of the rapper wearing a black tracksuit and showing off a pair of Aztrek sneakers. She looks pretty sleek in the picture.
The Aztrek sneakers are a classic ’90s shoe that Reebok brought out of its archives earlier this year.
We don’t know the specifics of their collaboration yet. But Reebok did provide details as to why they chose Cardi to advertise their product instead of any other celebrity. They tried to emphasize their brand’s longtime reputation for originality and creativity:
“Cardi B isn’t just a world-class entertainer. She’s a mother, a style icon, a pop culture magnet and — above all else — a fearless individual. She’s broken every mold that superstars are supposed to fit into — and she’s reached the top by following nobody’s path but her own,”
Moreover, a rep for Reebok said,
“Everything that you love about Cardi B is what you love about Reebok. Reebok has a longstanding legacy of nonconformity, whether it’s creating the first workout shoe exclusively for women or putting bold-faced expletives and fresh-faced hip hop stars in its big ad campaigns in the early ‘00s.”
The brand has done similar collaborations with celebrities before. Just last summer, Rae Sremmurd announced a similar sneaker partnership with the sportswear company. And now, Cardi B is their new project.
Late last month, Cardi B released a new single titled “Money.” According to Cardi, the song was a bonus track which she didn’t include in her debut studio album ‘Invasion of Privacy’.
But anyway, here’s a first look at Cardi wearing some cool sneakers: