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‘Game of Thrones’ Ending led to HBO losing Half of its Adult Audience

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For 8 years, Game of Thrones was undoubtedly the biggest show on television. But, the ending left a bad taste in the mouths of millions of viewers. And it took a massive toll on HBO’s viewership as well.

Game of Thrones has tanked HBO’s adult viewership

Game of Thrones Ending led to HBO losing Half of its Adult Audience
HBO ©

Variety recently conducted a review of television and cable networks and noticed that HBO had lost almost 51% of its adult viewers (aged 18-49). And the reason for such a massive drop in viewership is attributed to Game of Thrones and its controversial ending. There were even petitions to redo the final season of the show. Moreover, HBO hasn’t yet replaced the show either. With its massive appeal and popularity, Game of Thrones brought record-breaking viewership numbers to HBO. By season 8, the show was averaging almost 12 million viewers per episode.

Other than the ending, it’s the lack of replacement by HBO that may have culminated in this loss of viewership. So far, the network has released many shows, like Succession, Westworld, Lovecraft Country, Watchmen, etc. But, none of them have the same appeal as the Seven Kingdoms. Game of Thrones was based on George R.R. Martin’s hit book series A Song of Ice and Fire. And thanks to the rich and diverse universe that he made, HBO still has a shot of replacing Game of Thrones. 

HBO is currently developing a spin-off prequel series of Game of Thrones, called House of the Dragon. This series will be based upon George R.R. Martin’s book Fire and Blood, which narrates the history of House Targaryen. It is set during the Targaryen Civil War, hundreds of years before the events of Game of Thrones even happened. And the viewers will be happy to know that this show will feature some epic dragon battles, the likes of which we hadn’t seen in Game of Thrones. So, hopefully, this drop in viewers for HBO will be a temporary one. You can read Variety’s report here.

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