Kylie Skin launches in UK, Germany, France & Australia
Coty Incorporated has announced the expansion of the company by the launch of direct-to-consumer flagship websites for Kylie Skin in France, Germany, Australia, and the United Kingdom. Global accessibility is the key to the brand mission as one of the most engaged and fastest-growing beauty brands on the internet.
The brand is being expanded upon its current retailer partnerships. Consumers will be allowed to shop for their most-wanted products in their local languages and currencies, on the direct-to-consumer websites, while preventing any extra customs fees and duties. The launch of this direct-to-consumer networks also enables the product to be delivered to the consumer more quickly.
Kylie Jenner has been successful in building a strong connection with her customers and fans through her social media network. Which has, consequently, created more demand for her skincare products across the globe.
President Luxury Brands at Coty, Simona Cattaneo, said:
“We continue to see collections sell-out quickly; for example, the recent Lip Balm Set launched on her birthday in August sold out in 18 minutes. The launch of the Kylie Skin international websites also reinforces Coty’s strategic commitment to strengthening the direct-to-consumer business model.”
Kylie Jenner seemed to be ecstatic over the big addition as she commented:
“I’m so excited to launch KylieSkin.com in markets across the globe. I always wanted to bring my skincare line to more consumers around the world and this will allow for an easier shopping experience and faster delivery. I’m looking forward to engaging with more customers in the UK, France, Germany, and Australia, to hear what their favorite products are and how they incorporate them into their routines.”
Kylie Jenner’s Success
With over 300 million followers in her personal and brand’s social media accounts. Kylie Jenner is one of the most admired personalities in the world. She is also one of the most influential people among beauty consumers around the world.
Kylie Skin was launched in May of 2019 and has quickly made its name as the top-selling skincare brand in the United States.
Kylie Jenner is a successful fashion designer, entrepreneur, TV personality, beauty mogul, style icon, and author. She launched her cosmetics brand, Kylie Cosmetics, because of her love for makeup and enthusiasm for the business.
Kylie’s first product was the Kylie Lip Kit which was a sell-out success. KylieCosmetics.com, Kylie’s eCommerce site is one of the most successful online stores in the world today.