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Gabrielle Union joins Secret deodorant’s Raise It Up campaign

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Recently the announcement of the launch of the #RaiseItUp campaign was made by Secret Deodorant. The campaign, ‘Raise it Up’, is a multi-phased initiative to support and empower women at a time when COVID-12 threatens to be a big setback to gender equality within a decade.

In a recent post by the Secret Deodorant’s official Instagram page, they announced:

“Women have been disproportionately impacted by 2020. As part of Secret’s pledge to donate an additional $1 million in support of equality programs. We are partnering with YWCA to establish a “Secret Missions” fund. That will provide direct assistance to women. Join Secret to help #RaiseItUp for women. By sharing women who #RaiseItUp and tagging @SecretDeodorant. OR by making a contribution to YWCA USA. See link in bio.

@ywcausa #AllStrengthNoSweat”

Gabrielle Union joins in to support Secret Deodorant

Gabrielle Union was seen supporting the significant cause this Wednesday. As she took to Instagram to share the news and her support for women. She uploaded a picture of herself where she held her right hand up in a fist. And captioned the post:

“Did you know one in three working moms have considered leaving the workforce or downshifting their career during the pandemic? Women, especially Black women, are shouldering the worst of 2020. So I’m working with @SecretDeodorant to #RaiseItUp. For working moms and women everywhere! Now, I want you to #RaiseItUp too. Post an image of yourself and how you #RaiseItUp. And tell me who you #RaiseItUp for- tag @secretdeodorant. And use #RaiseItUp. Let’s raise up our voices and each other! #SecretDeoPartner #AllStrengthNoSweat”

Secret’s “Secret Missions”

Secret is taking immediate action, partnering with YWCA USA to establish a “Secret Missions” fund. To provide direct and immediate assistance to women. As a pledge to donate an additional US$1m/£770k  in support of equality programs. These secret missions are focus on career development, childcare, and other key factors which change the lives of women and their families.

Freddy Bharucha, Senior Vice President of North America & Global Personal Care, Procter & Gamble in an interview said:

“The COVID-19 pandemic has disproportionately affected women and even further increased inequalities in opportunities and income for multicultural women. Secret is proud to step up, in partnership with the YWCA, to provide assistance and opportunities to the women who need it the most. Together, we will #RaiseItUp for women everywhere.”

Women, especially women of color and Black women are more likely to be laid off during the coronavirus crisis, harming their careers and financial security, according to McKinsey & Company’s Women in the Workplace 2020 study.

Hopefully, initiatives like these will ensure that doesn’t happen.

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