Amazon Prime UK has decided to host a special livestreaming event to raise funding and awareness for the nation’s much-loved grassroots music venues. Which are currently under threat of closure due to the widespread corona virus pandemic.
The streaming giant has chosen to collaborate with chart-topping artist Lewis Capaldi, Welsh artist and producer Cate Le Bon and Amazon Music Ones To Watch 2020 and BBC Sound of 2020 winner artist Celeste for ‘Prime Day Live’.
When will the show air?
Prime Day Live will run on October 13 and 14, 2020, from around midnight PST at Amazon Music UK and through the Amazon Music Android and iOS app. The even would be presented by Amazon Music and in support of Music Venue Trust.
Gemma Cairney, famous UK presenter, will be the hosting the event. While joining from a second iconic music venue in Scotland. Each artist will be able to perform for thirty minutes live on stage. From a small independent music location in UK which is under the threat of closure.
The “Someone You Loved” Singer
Scottish singer, Lewis Capaldi was the best-selling artist of 2019 and 2020 in UK. And had both single of the year and the top album with his song “Someone You Loved”. The song racked up two billion streams and put him in unprecedented territory. The singer is used to demanding sold out arenas and festival stages. But for this special event, Lewis Capaldi will be swapping thousands of screaming and chanting fans for an empty small spaced venue.
This is also the place where he played one of his first karaoke in 2017. To serve as a touching reminder of the challenges the music industry faces today.
Lewis Capaldi is “Buzzing”
Lewis talked about the event and said he is:
“Buzzing to be playing a v v special acoustic show for Amazon Music at one of the venues back home where it all started for me”.
Founder and CEO of the Music Venue Trust, Mark Davyd, said:
“Many of the UK’s iconic grassroots music venues remain at significant risk of permanent closure, which is not just catastrophic for everyone associated with each and every venue, but for UK music culture in general. Amazon Music was one of the first donors for our COVID-19 Crisis fund earlier this year, and we’re excited they are continuing their support through this Prime Day Live event to help us raise awareness of the plight of venues and help drive much-needed donations to keep them open. Every penny helps, so we are also hugely grateful for Amazon’s donations and any further support from the public.”
On the other hand, Head of Music at the Amazon Music UK, Patrick Clifton, told:
“Prime Day Live will help raise awareness of the plight of important grassroots music venues. That are so integral to music culture in the UK, as well as raise funds to help support them. It will bring music fans closer to some of their favourite artists. Through an evening of great music that can be enjoyed for free at home. Seeing these artists reconnect with some of the live music venues. That are a part of their musical journeys will be a special moment.”