Kim Kardashian’s company SKIMS came out with a maternity shapewear line. The line was aiming to solve the several problems women face with their bodies during pregnancy. However, some mistook it and thought it was shaming pregnant women to look thinner. When Jameela Jamil made a statement on how pregnant women should be allowed to grow their bodies without being judged or criticized for the changes in their bodies, people thought it was her calling SKIMS out. It turns out, it was not the case.
What did Jameela Jamil originally say?
A champion of body positivity, Jameela Jamil, shared this a day after the SKIMS maternity shapewear line was launched:
I wish we could just normalize just focusing on the inside of a pregnant body, not the outside. You don’t need your shape corrected or hidden. You don’t need an even more awkward obstacle between you and a p***.’
Other fans were directly commenting on Kim Kardashian’s post about the SKIMS maternity line:
“What’s the point of even being pregnant if you have to hide the journey of your bump/ everything that comes with being pregnant?,” one person commented. “When I’m pregnant that will be my one chance to enjoy being fat… don’t see the point in this while I’m creating a miracle inside of me,” another said.
Kim Kardashian was quick to defend her company’s maternity clothing
There was a lot of talk around the SKIMS new launch online. Kim Kardashian responded to the accusations that her maternity clothing line was doing anything but support pregnant women:
To anyone who has an issue with maternity solutionwear, and if you haven’t been pregnant before you may not know the struggle of what it’s like carrying all of this weight the way I did along with millions of strong women, @skims maternity line is not to slim but to support.’
Emphasizing on the fact that the maternity shapewear was not designed to slim the bodies but rather support them. There is a lot of pressure that women’s bodies go through during their pregnancy, causing pain in their backs and legs. The material and design of the SKIMS maternity were carefully planned out in order to resolve the pains:
The belly part doesn’t slim your belly, it’s actually sheer and a thinner layered material compared to the rest of the garment. It provides support to help with the uncomfortable weight being carried in your stomach which affects your lower back — and the compression on the leggings helps with pain relief caused by swelling.
The materials are also suitable for women to wear even after birth. It also helps the pain after a Cesarean section. Moreover, Kim Kardashian shared that thousands of pregnant women were specifically requesting it before they launched it. It was also something that Kim wanted for herself during her pregnancy journeys.
Chrissy Teigen, who is currently pregnant again, was also showing support for the SKIMS maternity shapewear and talking about her own experience.
When Jameela Jamil was linked with Kim Kardashian’s response, Jameela responded saying she wasn’t calling her out
Jameela Jamil shared a screenshot of the Buzzfeed article and clarified her stance on the issue.
Jameela explained that Chrissy and Kim were not talking about her as she wasn’t the one saying that the product is not safe. The Good Place actress explained that she had already read about the production description that Kim Kardashian gave. Moreover, Jameela also cleared it out with Chrissy Teigen who confirmed that they were not responding to her statement about pregnant women.
I was only talking about the discourse online around body shaming (that popped up due to the backlash that I had nothing to do with) during pregnancy and people wearing awkward to piss in shape wear specifically to look slimmer rather than for support.
Jameela Jamil was making a general statement about pregnant women as that was a trending topic.
Jameela says she would not be shy about calling Kim Kardashian out directly. She has done so in the past and wouldn’t be hesitant now. That is true as Jameela has often called out the Kardashians for promoting detox teas. She was merely calling out the sentiments of people who like to pressure pregnant women into looking a certain way:
From what I understand her product is safe. But there is definitely a huge societal problem with the way pregnant people feel they have to look while making a baby. (Not to mention the drama and pressure of post-pregnancy bodies… a whole other nightmare that we as a society have to tackle.)