Alicia Keys recently revealed that she is launching a new beauty product. She partnered with Elf for the occasion. However, many criticized her for doing this because she herself claims to go makeup-free. The prominent critics were the beauty gurus of YouTube James Charles and Manny Mua. They didn’t understand why someone who does not use the makeup themselves would launch a makeup product. But after they tweeted that out, they were under fire for not supporting Black actresses doing business deals. James Charles then issued a direct apology to Alicia Keys for his statement.
How James Charles shaded Alicia Keys
When the first news broke out about Alicia Keys partnering with Elf for releasing a beauty product, this is what James Charles tweeted out:
Following the same sentiment, Manny Mua also tweeted out about the news:
Following some backlash, James Charles ended up deleting the tweets. However, people were still criticizing Alicia Keys for coming up with a beauty product after she’s not a person that likes to associate with makeup:
Though, some pointed out how it was unfair for people to criticize her new product when they don’t even know if it’s going to feature makeup. One user shared:
Alicia Keys is launching SKINCARE. Beauty and MAKEUP are not mutually exclusive.
People were also saying that it was a race issue since James Charles was showing a lot of support for the D’Amelio sisters Charli and Dixie when they launched their beauty products. However, when it came to a Black actress coming up with a skincare line, everyone started criticizing her:
James Charles now apologizes for his shade
James Charles shares that he was frustrated by the fact that many celebrities just do a brief product launch in the beauty world and then take some money and leave. However, James admits that it wasn’t his place to be a ‘gatekeeper’ of the makeup world.
He admits that it was his mistake to post a vague tweet that was indirectly about Alicia Key. The YouTuber acknowledges that he spoke too soon and Alicia is the best person to launch a skincare product.
The Instant Influencer creator and judge ends the note with:
Regardless of my intention with my tweet, it ended up being a microaggression against someone I respect, so to @aliciakeys I owe a direct apology – I’m sorry. It wasn’t my place to gate keep this industry. I can’t wait to support and try out the products and I know the brand will be worth a billion in a few years.
Microaggression is defined as a subtle act of discrimination against people of a racial or ethnic minority. Hence, this last statement addresses the allegation of James Charles being racist against Alicia Keys.
Let’s see if she responds or not.