For Millennials. By Millennials.

Ben & Jerry’s Black Lives Matter Statement Puts Other Corporations To Shame

0 566

Corporations and organizations around the world are expressing their support for Black Lives Matter. Some released specialized ads, while others did it through a tweet or a statement. However, Ben & Jerry’s has taken it to a whole new level. They released a statement that not only supports ‘Black Lives Matter’, but also condemns White Supremacy. Furthermore, they also detailed the action the government needs to take to bring an end to White Supremacy once and for all. It was a very powerful statement. In fact, it was so powerful that Ben & Jerry’s put other organizations’ statements to shame.

Ben & Jerry’s released an incredible statement

Saying that Ben & Jerry’s released a statement is an understatement. They practically released a brief history of White Supremacy, accompanied with the changes they want in society to end it once and for all. At first, they expressed their solidarity with George Floyd, saying:

We have to stand together with the victims of murder, marginalization, and repression because of their skin color, and with those who seek justice through protests across our country. We have to say his name: George Floyd.

But, their statement was much more than just condemnation. Ben & Jerry’s then further explained how America’s history of slavery and white supremacy led to the murder of so many African Americans in this day and age:

What happened to George Floyd in Minneapolis is the fruit borne of toxic seeds planted on the shores of our country in Jamestown in 1619, when the first enslaved men and women arrived on this continent.

Furthermore, Ben & Jerry took names of all the major victims of police brutality and white supremacy in America:

Floyd is the latest in a long list of names that stretches back to that time and that shore. Some of those names we know — Ahmaud Arbery, Breonna Taylor, Oscar Grant, Eric Garner, Trayvon Martin, Michael Brown, Emmett Till, Martin Luther King, Jr. — most we don’t.

However, that’s not all. Ben & Jerry’s statement then called on the government to take concrete steps.

The steps that need to be taken to put White Supremacy to an end

Ben & Jerry’s wrote down 4 steps for the US government and President Trump to follow. They were as follows:

  1. Ben & Jerry’s want Donald Trump and all political parties and officials to commit to a “formal process of healing and reconciliation”. Furthermore, they wanted the President to distance himself from white supremacists and not forward their agendas on his Twitter feed.
  2. Ben & Jerry’s support the HR. 40 legislation. It is aimed at paying reparations to the African American community for slavery and all forms of discrimination since 1619.
  3. Ben & Jerry’s support George Floyd’s family’s call for a national task force aimed at ending “racial violence and increasing police accountability”.
  4. Lastly, Ben & Jerry’s call for the Department of Justice to “reinvigorate its Civil Rights Division as a staunch defender of the rights of Black and Brown people”. Moreover, they also want to reinstate all such policies rolled back under the Trump Presidency.

These were the four steps that Ben & Jerry’s want the government to take. And honestly, this is how corporations should have written down their statements about Black Lives Matter. Just throwing a tweet or a half-hearted picture isn’t enough. This statement by Ben & Jerry’s shows their dedication to people of color and the African Community. Moreover, the inclusivity in their own workplaces is well documented too. Therefore, if other companies want to show their commitment to Black Lives Matter, they need to learn from Ben & Jerry’s. And for that, they got a lot of praise too:

Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time

Leave A Reply

Your email address will not be published.