For Millennials. By Millennials.

How Did Youtubers Become Such a Big Deal?

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YouTube stars are worshipped, and this is no exaggeration.  And lately, this has helped them to grow to unprecedented heights. However, you might be a bit misinformed if you think that it is the general popularity that has seen a marked increase over the years. The greater the acclaim, the greater cash pours in for 21st century’s YouTube stars.

Being a YouTube creator is burgeoning into a highly lucrative business right before our eyes. As youthful content drivers develop into savvy entrepreneurs, the environment around them has become conveniently malleable. A multichannel networking landscape has developed which is sustainable and underpinning. Industry standards to have also grown to facilitate the ever flourishing industry.

Being a YouTuber started off as a vague, undefined job. Content creators uploaded videos about things they simply liked, or about stuff that fascinated them. On grounds of common interest, viewer engagement began. YouTube were free, available on demand and riveting sources of entertainment; exactly what its audience of billions needed. From gameplays, makeup tutorials, fangirling, to even the most senseless vlogging; YouTube channels added whatever fascinated the video creators to the site in public access without initially realizing that what content developers enjoyed, may enthrall others likewise.

As the potential reach of YouTube videos grew, they became golden sparrows for marketing opportunities. YouTube videos could be submitted for monetization. Ads appear before videos, and content creators are paid according to the number of views that the ad gets. Because YouTube has partnered with Google’s Adsense program to split the profits, the site keeps 45 percent of a video’s ad revenue.

As the scope of online marketing and promotion saw a simultaneous increase with the subtle refinement of technology, companies seized the opportunity to market their products within the videos. Youtubers would be signed to endorsements of certain products in certain featured video, and basing on the response to the product companies would pay Youtubers for their services. Despite the fact that they are essentially commercials, unboxing, product placement and “trying a new product” videos are very popular. If a creator is big enough for companies to reach out to them, accepting their products is another way Youtubers can make money off their videos.

Apart from promotions, the starry status has taken YouTube celebs to TV and they also have podcast that bring in a steady, healthy flow of cash. Hank and John Green – who co-produce channels such as VlogBrothers, Crash Course and several others – have helped creators become recognized in mainstream media. Hank Green co-created VidCon, the largest conference dedicated to online video

The five most subscribed non-music channels on YouTube include PewDiePie (51 million), HolaSoyGerman (30 million), Smosh (22 million), elrubiusOMG (22 million) and VanossGaming (19 million). Felix Kjellberg, better known as PewDiePie, made a cool $7.4 million in 2015 making videos of himself playing and commentating on video games

The success of a YouTube business depends on the same factors which are a foundation to conventional businesses. Innovative ideas, ingenious networking, tiresome labor, and most importantly consistency- even if one aspect is compromised the scope for success diminishes manifold.

Earning through videos is not; however, an easy way to bring in dollars. Even for established channels, there has to be work 24/7. Filming several videos completely independent of the previous ones, editing them, arranging for the most up to the minute equipment and cameras, scripting and rehearsing, are all more demanding and exhausting that regular office jobs or even mainstream businesses. So it would be unfair undermine the work Youtubers do.

Ideas build upon ideas. When this colossal user-driven community was created there were no ideas as where would this eventually drive off too. Business techniques changed over the years, opening markets for  activities once considered unprofitable. The idea of ‘charge for what you can do best’ gained momentum and creativity started receiving broader credits.

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