Sonic The Hedgehog Fans Saved the Day?
If it was not for the internet fans, Jim Carrey starer animation might have been a disaster.
Sonic the Hedgehog fans are the reason why this Jim Carrey movie did not meet disaster. Director Jeff Fowler’s creation‘s key to success is also the fact that the team took a step back to ensure it meets the expectations. Fixing CGI errors and pushing the release date to February 14th, 2020 turned out well for everyone involved.
Why was Sonic the Hedgehog’s Release Date changed?
The very first trailer of the Jim Carrey film was quite a disappointment. Sonic the Hedgehog looked like a human with small eyes and lots of teeth. This weird version of the blue fur-ball was mocked all over the internet and the poor CGI became the talk-of-the-town.
So what did the team at Sonic the Hedgehog do? Instead of ignoring the fans director Jeff Fowler listened to them and changed the release date. The CGI team utilized this delay and fixed the errors, making Sonic less horrifying than the earlier version.
It was a move that could’ve backlashed but instead proved to be a rather profitable one. Sonic the Hedgehog raked in a whopping $57 million at the box office on the opening weekend. This gave the Jim Carrey movie a respectable win over other CGI disasters like Cats. Andrew Lloyd Webber’s musical adaptation (Cats) lost over $100 million in the aftermath of poor and expensive CGI errors.
Paramount’s president of domestic distribution Chris Aronson, calls it a smart move and says that consumer is always the king.
I can’t remember another time there’s been a reset, but it was incredibly smart of everyone involved to listen to Sonic the Hedgehog fans and give them what they want. The consumer always determines what is right and what is wrong. They made their voices clear, and we listened.
Looks like the blue hedgehog is well on its way to appearing in a sequel. In the wake of the smart marketing move, the release date was changed to February 14, 2020, instead of November 2019. Let us know what you think in the comments section.