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Selena Gomez Collaborates with Sephora on Makeup Line

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Keeping up with the latest trend, Selena Gomez is launching her own makeup line, Rare Beauty, at Sephora. While the details of the products are still a mystery, Selena Gomez’s makeup line promises to represent more than just beauty. It will redefine a complete lifestyle.

The news of Selena Gomez’s makeup line was announced on social media

When Kylie Jenner launched her beauty line, she rarely had any competition. However, after her success, everyone seems to be following in her footsteps, including her sister, Kim Kardashian. Similarly, the singer/actress, Selena Gomez is the latest celebrity to join the beauty business race. In a social media post, she shared the news with her fans. She said:

“Rare Beauty isn’t about how other people see you — it’s about how you see yourself. I want us all to stop comparing ourselves to each other and to start embracing our own uniqueness. You are not defined by a photo, a like, or a comment.”

View this post on Instagram

Wrapped round my finger like a ring

A post shared by Selena Gomez (@selenagomez) on

She revealed that Rare Beauty in collaboration with Sephora has been in works for two years

Furthermore, Selena Gomez told her fans that she wanted a brand that would be an inspiration for women and young girls. Her intention with this brand is to promote confidence and individuality. Rare Beauty commits to making women feel beautiful and being themselves.

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A post shared by Selena Gomez (@selenagomez) on

Selena Gomez makeup line, Rare Beauty, is on a mission to be inclusive and original

While talking about her line, Selena said:

 “We’re not meant to look like everyone else, we are meant to look like ourselves… and you’re rare. I want your help to build the brand because I want it to be real — real stories, real people, a place where people can feel they are in a community and not feel pressure to look like anything but themselves.”

Interestingly, Selena Gomez’s third music album is also called Rare. The products from her makeup line will be available on all Sephora stores in the US, Canada, and Mexico, as well as on Sephora’s online stores.

View this post on Instagram

There must be a sweeter place. #Rare

A post shared by Selena Gomez (@selenagomez) on

After winning the battle with her health issues and overcoming her breakup with an ex-boyfriend, Justin Beiber, it seems that Selena has found her true calling.

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