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What is The #KoalaComeback Campaign?

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David Yarrow is a 53-year-old British fine-art photographer. In the last week of January, he visited the sites of Australian Fires to document the devastation that has been wreaked. Furthermore, it was his aim to show the world the severity of the calamity that had hit Australia. With the collection of pictures he took, he launched The #KoalaComeback Campaign.

What is The #KoalaComeback Campaign?

It is a collaboration between David Yarrow and an environmental non-profit organization WildArk. The campaign’s aim is to raise 2 million dollars to support the affectees of the wildfires. Earth Alliance’s Australia Wildfire Fund will receive fifty percent of the proceeds from the campaign. Whereas WildArk will support local organizations in wildlife rehabilitation and habitat restoration through the remaining donations.

On the #KoalaComeback Campaign’s About section, the moving words of the photographer are displayed. Summing it all up, we can see how devastated he was to see so many dead animals. ‘Survivor’ is his famous picture from the entire collection. In contrast to the leafless trees, you can see a lone Koala at the base of the tree, looking at the camera. In fact, it is his wish to communicate to his audience through this picture, how fragile our planet is.

Endorsements by conservationists

Many famous celebrities are coming forward to use their name and influence to raise the funds by endorsing the #KoalaComeback Campaign. The famous Australian actor Chris Hemsworth, commonly known as Thor, along with his wife Elsa shared this on his Instagram.

View this post on Instagram

Join me today in becoming a Koala Hero by supporting the #KoalaComeback Campaign! This powerful image, called ‘Survivor’ comes from photographer @DavidYarrow, who has launched the campaign with @wild.ark to raise $2 million to support recovery efforts in Australia. Make a small donation (see link in bio for @DavidYarrow) to receive and share a digital print and help make this campaign go viral. Fifty percent of the proceeds raised through this campaign will be directed to @EarthAlliance ’s Australia Wildfire Fund, and WildArk will use the remaining donations to support local organizations working on wildlife rehabilitation and habitat restoration. Wildlife experts estimate that more than a billion animals have been killed, including up to 30 percent of the koala population living in New South Wales. This is particularly devastating for the country with highest rate of mammalian extinctions on Earth. “‘Survivor’ portrays the heartbreaking bleakness of this crisis, but it also serves as a symbol of hope for the future; the solidarity behind this effort has been inspiring,” said WildArk CEO John Hardman. “The koala, as an iconic Australian animal, represents all of the wild places in need of restoration. Supporting species rehabilitation and habitat restoration on Kangaroo Island and throughout New South Wales and Victoria will be essential for the koala recovery process and for the thousands of other species who are represented in these targeted areas.”

A post shared by Chris Hemsworth (@chrishemsworth) on

Shane Warne, Cara Delevingne, Cindy Crawford, Tom Brady, and Leonardo DiCaprio have also endorsed and are helping spread awareness of the Australian Fires.

Want to Donate?

In case you’re interested in #KoalaComeback Campaign, donate at the official website which will get you a signed fine-art print for $1000 and $10 for a digital download.

 

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