Were J Lo & Shakira Not Paid For Super Bowl Performance?
It’s no secret that J Lo and Shakira set the stage on fire during this year’s Super Bowl halftime performance. Unlike last year, this Super Bowl was filled with powerful agendas, political subversions and the creative way of making a statement.
For the first time in the U.S., two Latina women took over and gave the viewers something to think about. And the impressive bit, this was all done in the name of entertainment. However, despite putting on a show that got everyone’s panties in a twist, the dynamic duo didn’t receive a dime for their performance.
Why were J Lo and Shakira not paid for their Super Bowl performance?
Now, don’t call the National Football League cheapskates just yet. According to Forbes, the organization foots approximately $10 million in production costs. Essentially providing performers with a massive, free platform to advertise their work.
And this year’s halftime promos are already yielding in some reward for the two divas. Their collected songs saw a whopping 1,013% sales increase in the U.S. on Sunday, reported by Billboard. The singles sold 16,000 digital downloads altogether, which was up from a little more than 1,000 collectively.
And don’t forget the cash Lopez made from her Hard Rock Hotel commercial, featuring fiancé Alex Rodriguez and DJ Khaled.
Entertainment attorney Lori Landew told Forbes that the “halftime show at the Super Bowl remains a highly coveted spot for many artists.”
“Some of those artists do not see their appearance as a political statement, nor do they see the show as a cultural battleground,” she adds, “but rather view their live performance as an opportunity to entertain an enthusiastic crowd and to share their music and their talent with millions of viewers.”
So don’t you feel sorry for these two pop stars. Just know that they’ve recovered every cent of their money through their controversial Super Bowl performance.