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YouTube Music Rolls Out Spotify-Like Feature For Personalized Playlist

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YouTube Music seems to be taking on Spotify and other music streaming apps with the launch of its new features. Now, users can create three personalized playlists along with a new feature called Discover Mix. This feature is similar to Spotify’s Discover Weekly. Other features include Your Mix and New Release Mix. At first, the Discover Mix feature was seen in the testing phase in some devices, but now all the features are officially launched globally.

YouTube Music To Take On Spotify, Apple Music?

The company first announced this release back during TechCrunch Disrupt SF 2019, where YouTube’s CPO Neal Mohan talked about plans to utilize machine learning and human interaction to improve the music service.

Discover Mix provides users with new artists whom they have never heard before. It also brings out lesser heard songs from artists they usually listen to. While Spotify provides 30 weekly tracks, updating on Mondays, YouTube Music gives out 50 weekly songs that come out on Wednesdays. The feature on YouTube music, hence, is closely related to its competition. However, unlike its competition, the playlist on this platform can utilize listening data on both the application and YouTube itself.

In the case of the New Release Mix, the mix will feature new track releases from famous and favorite artists. As per the usual trend of releasing new tracks on Fridays, this YouTube Music mix will also update on Fridays. However, new songs arriving midweek will also be added accordingly.

Finally, Your Mix is a combination of music that users love and will probably love. This is determined by users’ listening habits and updates regularly to give fresh music. This means that the longer users will listen and spend time on YouTube Music, the better will the three mixes become. This is how a machine learning algorithm works.

Google is heavily investing in YouTube Music. Recently, it has even made the music application a default music streaming app that is coming on Android devices.

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