Real Reason Ryan Reynolds Hired Peloton Ad Lady For Aviation Gin!
We all know Ryan Reynolds as a marketing genius. It was clear to us whenever he promoted his Hollywood projects. But it became even more obvious when he ended up owning Aviation Gin, a gin company. All of his advertisements for Aviation Gin have been nothing short of perfection. His latest idea to hire the Peloton ad woman who people thought represented ‘sexism’ of some kind, was a stroke of genius. Though, you would be surprised to hear the real reason Ryan Reynolds hired the actress for the Aviation Gin ad.
The Holiday Advertisements Got Too Interesting This Time Round
Before we get to the real reason, let’s take a look at the advertisements again.
Monica Ruiz can be seen getting a new Peloton Bike as a Holiday gift from her husband. People were quick to say that the ad reeked of ‘sexism’ and it’s as if the husband is controlling her wife into getting even thinner than she actually is. Maybe it’s the PC culture going a little overboard, but no matter what you thought, the actress did seem a bit tense.
In an interview with Today Monica Ruiz said that it was probably just her face:
“Honestly, I think it was just my face. It was my fault. My eyebrows look, like, worried?”
Monica Ruiz was actually getting a lot of interview offers but she did not want to mock the company Peloton or capitalize on the negativity.
Aviation Gin To Save the Day
Then, she was contacted by Ryan Reynolds’ Aviation gin company. It was at that iconic moment where we saw the Aviation Gin advertisement, hilariously titled as ‘The Gift That Doesn’t Give Back’:
In this advertisement, it’s a situation that subtly hints at the Peloton ad. The same actress that the public thought was in a controlling and dominating environment, can now be seen with her friends in a random bar.
Her friends seem to be consoling her and warmly offering her support:
You’re safe here.
To which, Monica Ruiz does a toast with the aviation gin:
To new beginnings!
Now, slow claps for Ryan Reynolds and his marketing team for being so quick to take a hold of this opportunity. Kudos to them for basically putting all marketers out there out of a job.
People would think Ryan Reynolds saw a viral meme online with the Peloton ad girl and then wanted to just market aviation gin. Actually, he wanted to help Monica Ruiz.
Reynolds Reveals Why He Wanted To Help the Peloton Ad Lady
Reynolds shared with Jimmy Fallon that he knew what it was like to be in a situation when you’re acting and a project doesn’t exactly go as planned. The backlash could be hard to be deal with certainly. So, the Deadpool star wanted to help Monica Ruiz out of this situation:
Well, like, you know, I’ve been there in that position as an actor, where you do something that doesn’t quite work. And I really wish somebody from a gin, company called me right after “Green Lantern” and was, like, “Hey.” Like, “I got something funny you
can do as an answer to that.”
The actor also mentioned his own personal downs in his career when he talks about Green Lantern. It wasn’t a movie that is popular with people.
Ryan Reynolds also appeared alongside Monica in her interview with Today. Here he mentioned how he got a hold of her:
It started with a text to my creative partner George Dewey. He sent me the ad, I watched it and I went ‘Oh why, I see why there’s some backlash.’ So I said ‘Can we just send her a year’s supply of gin? She doesn’t have to film herself.’ And that sort of evolved from there.
Aviation Gin Didn’t Want to Vilify Anyone
The actress was hesitant to do the Aviation Gin at first but then when she found out what Reynolds and his team were trying to do, she accepted. Reynolds shared that they only had a positive intention:
We love acknowledging and playing with the cultural landscape and we thought this was a great opportunity to do something. You see how everything is sort of divisive these days, one camp here, one camp there. But we had this thought that we could do this ad without contributing to that divide, without vilifying anybody. Just sort of commenting on both the person and the actress in the ad all at once. So for us it seemed like a no brainer, and it was a lot of fun to do. It was a rush, we did this thing in 36 hours.
This was a major success for Aviation Gin and would definitely boost up its sales.
Peloton Company Lost Sales But They Still Stand By Their Ad
However, Peloton is not enjoying the same level of success. The backlash actually ended up in the company losing almost $1 billion!
The company Peloton still stands firm that their new bike can still be used to spread positivity in people’s lives:
We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton bike or Tread … Our holiday spot was created to celebrate that fitness and wellness journey.
As for the actress in the iconic ads, she hopes that she will get more diverse acting opportunities and won’t just be called Peloton ad lady anymore.
More power to you Peloton Ad la- uh sorry, I mean Monica Ruiz!