Netflix Rescues NewYork’s Paris Theater From Uncertain Shutdown
Netflix has recently signed a worthy lease to keep New York City’s iconic Paris Theater alive. The streaming giant, in fact, will play some of its most prestigious films in this once lost cinema. So, fans can once again felt the cozy blue atmosphere with purple shades. The theater entails a balcony with 150 seats and it is now a part of Netflix destinations.
Why Netflix Approached The Paris Theater?
Netflix’s distribution plan for original films failed to correspond to the legacy film industry. As a matter of fact, theaters refused to screen Netflix films as the streaming service defies the standard three-month release window, and showcased them simultaneously on its streaming platform. The streamer then planned to buy or rent an exclusive place where it can release its movies without any monthly restrictions.
The Manhattan Cinema
The Paris Theatre in Manhattan New York lies in the West 58th St. The Paris theater is located near the iconic Plaza Hotel. Around the corner runs Fifth Avenue, residing Tiffany & Co and Bergdorf Goodman. Roth & Sons, popular designers of The Eldorado, The Beresford & The San Remo has built this prestigious theater. The iconic theater is opened by the actor Marlene Dietrich for showcasing French films in 1948.
The Paris theater has the honor of showcasing legendary movies including Roberto Rossellini’s short film, The Miracle, Zeffirelli’s Romeo & Juliet, Mastroianni starred Divorce Italian Style and Lelouch’s popular movie A man and a Woman.
The Paris Theatre Faced A Shutdown
Unfortunately, the running theater faced a sudden bung after the completion of the leasing period. Cinemas are often on 10-year leases and are all-in-all in the hands of New York real estate. The landlord Sheldon Solow has decided to close the theatre after it completed the leasing period with city cinemas. Obviously, he has the right as he owns the building, yet he has not given any satisfying statement behind the reason for this closure.
The last single-screen cinema in New York City, hence, closed down in August. But this is not the fate of the grand arena as the streaming giant kept an eagle eye on the space. Netflix primarily reopened it for a limited duration to showcase Noah Baumbach’s movie, Marriage Story. Later the authorities decided to use the space to release some of its most prestigious films.
Netflix, The Saving Streamer Of Paris Theater
In this regard, Netflix signed an extended lease agreement to keep the theater open. However, the length of the agreement is still not disclosed. Deadline revealed on November 14 that it was signing a deal with the previous owner of the theater, the Solow Family.
Ted Sarandos, Netflix’s Chief Content Officer stated:
“After 71 years, the Paris Theatre has an enduring legacy, and remains the destination for a one-of-a-kind movie-going experience, We are incredibly proud to preserve this historic New York institution so it can continue to be a cinematic home for film lovers.”
Moreover, Netflix announces that it will use the theater for special events, screenings, and theatrical releases of its films. The streaming giant is on a spree to encourage reputable filmmakers to create classy films for the streaming service.
Moreover, this is a second plan from Netflix to reopen a closed theater as the streaming company was once reportedly considering to purchase the iconic Egyptian Theatre in Los Angeles.