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Savage x Fenty | Normani as first brand ambassador for Rihanna’s Brand

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Normani is making waves with the news that Rihanna has chosen her as her first-ever brand ambassador for the lingerie line, Savage x Fenty by Rihanna. The former Fifth Harmony band-member and their best dancer is also recording her music album due to release in 2020. Normani not only flying solo but while at it, she’s soaring higher than ever before.

Savage X Fenty by Rihanna

The brand is a hugely successful lingerie label that Rihanna introduced and made a huge statement with. Now seen as a rival for Victoria’s Secret, Savage X Fenty has been gaining very positive publicity. In contrast to the girly and femininely sexy Victoria’s Secret line, the newer Savage X Fenty is more bold & edgy.

The brand is also more inclusive and represents women of all sizes rather than the ‘perfect zero size model’. During the New York Fashion Week featured a realistic mix of women including plus-sized, athletic, and even pregnant women.

Normani as the first-ever brand ambassador

Before being announced as the face of Savage X Fenty, Normani had strutted and danced on the ramp for the brand’s runway fashion show.

The fashion show was not only iconic but the dances were well-choreographed. And if Normani is the one dancing, then we can tell how epic it went.

She later tweeted:

That is probably when Rihanna noticed how good she is & later signing her up as the official brand ambassador.

The singer posted on her Instagram, posing in lacy red lingerie by Savage X Fenty, and wrote:

I’m the first ever brand ambassador for @savagexfenty !!! I love you @badgalriri ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I want all individuals to feel empowered and to embrace who they truly are, I don’t always wake up feeling the most confident and powerful, but trust and believe having my Savage X on always helps!!

In an interview with Vogue, the former Fifth Harmony singer said that Rihanna had been her role model and inspiration long before this.

She is somebody I’ve looked up to for a very, very long time. She’s had so much influence on me in terms of pop culture and as a woman, but also in terms of how she’s able to do things gracefully while being cutting edge, being bold, pushing the needle, and changing the narrative.

 

According to Rihanna, Normani is the right person for this new job to represent her brand because she has the star qualities & confidence that are completely in line with the brand’s vision.

Normani is the perfect choice for a Savage X Ambassador. She exudes confidence and power. Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate towards her.”
-Rihanna

 

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