Jaclyn Hill Cosmetics Relaunch | Will It Cover Past Mistakes?
Makeup mogul, Jaclyn Hill has announced the official relaunch of her beauty-brand, Jaclyn Cosmetics. Yes, she is stepping back into the makeup scene and she will now do it with confidence! Her brand will be relaunched on November 26.
On August 16, 2019, she released an official brand statement regarding the initial launch.
“At Jaclyn Cosmetics, we’re dedicated to giving you the best products and customer experience. It is clear that our first launch did not meet the standards we’ve set as a brand, and for that, we are truly sorry. We will do better because you deserve better—from us and from our products. As we take a moment to rebuild, we just want you to know how grateful we are for the love and support we’ve received. Your satisfaction is our top priority. The future is bright and we’re excited for what’s to come,”
Finally, Jaclyn is ready to make a come-back! We definitely like this new energy.
This relaunch is Jaclyn’s shot at reversing the damage and making amends to her name-sake brand. We just aren’t sure if it’s possible now, or is it too late?
What happened to Jaclyn Cosmetics?
This relaunch is happening after a three-month-long hiatus during which Jaclyn Hill also disappeared from social media for a while.
Due to the infamous Jaclyn Hill lipstick scandal, her brand’s first launch was a disaster. The makeup artist could not take the backlash so well. The failure was essentially caused by the horribly turned out launch of Jaclyn’s ‘So-Rich lipsticks’. Customers had complained of hairy, sweaty, contaminated lipsticks and they signed a petition for product recall.
Jaclyn initially tried to explain or justify the compromised quality of lipsticks but she was not forgiven by the public. In fact, she was ‘canceled’ on the internet. The makeup artist tried to answer the hate with humor when she showed up on her halloween party wearing a ‘cancel culture’ themed dress.
Her company ‘Jaclyn Cosmetics’ also took a break and shut down their site temporarily. Now the brand is ready for it’s cosmetics relaunch.
Well, Jaclyn is all set to plunge back into the beauty-business and make amends. She just posted teasers for the big day; 26th of November 2019, creating quite a hype among her followers.
She revealed the news on the Jaclyn Cosmetics’ Instagram account on Monday. Jaclyn posted a video of the letter “J” with the caption, “The future is bright.”
She also posted another teaser on the page, hinting at what looks like new, upcoming highlighters! The teaser shows Jaclyn standing in the middle of models with a range of skin-tones and a blinding glow!
This is such a hopeful and positive approach as Jaclyn gears up for her cosmetics relaunch.
Kudos to her for trying to stand back up after a fall. We wish her and Jaclyn Cosmetics the best of luck!