Celebrity makeup brands are buzzing these days with brands like Fenty by Rihanna, and Kylie Cosmetics gathering huge clientele and popularity. Well, music artist Lady Gaga is also a part of the makeup game. In the summer of this year, the singing sensation had announced the launch of her own cosmetics line, HAUS Laboratories.
According to Gaga, “The last thing the world needs is another beauty brand, but that’s too bad.”
Makeup helped me to love myself no matter what. We at Haus Laboratories want you to love yourself, makeup or not, from the inside out. Although for me, I learned to love myself from the outside in. It was the power of makeup and specifically color that I found the rainbow in my heart.
The long-awaited makeup line finally dropped in September 2019 and the products went live on Amazon. In fact, Lady Gaga shared that her cosmetics will be available only on Amazon. The musician’s line is also the first major beauty brand that has signed an exclusive deal with the online retailer.
Lady Gaga’s Haus Laboratories
Lady Gaga says she has put heart and soul into the cosmetics line. It reflects Gaga’s edgy, dramatic and versatile self.
The brand features a range of products for individual purchase as well as bundles. The brand officially kicked off with three products, each in six shades. Each product has multiple uses such as Glam Attack; multi-use liquid eye shadows, RIP Lip Liners, and Le Riot Lip Glosses.
Pricing for Haus Laboratories cosmetics fall in mid-range; a lip gloss for $16, a palette for eyes, lips, and cheeks for $49.
“The applicator [a flat doe-foot with a liner-sharp point] on the Glam Attack gives you the opportunity to apply it very heavily, or light and shade it out, or to do both,” Gaga told Allure.
“You can use it as a highlighter. You could use it on your lips, with the exception of Dynasty [an emerald green]—I would not use Dynasty on your lips. The Haus of Rockstar [three-piece collection] has the Glam Attack called Legend. It’s this beautiful gold. You can put it all over your mouth. It dries down, but it’s not dry. I love a matte lip and I love that feeling of a kissable mouth, but I don’t like a dry, kissable mouth. I wanted something that people could feel really sexy in.”
Good news! HAUS Laboratories and Lady Gaga just revealed their Holiday Collection release.
The collection includes a ‘Glam-Attack Holiday Set’ which contains 6 budge-proof, long-wearing liquid eye-shadows in different colors, priced at $96.
The RIP Lip-Liner Holiday set is a collection of 6 lip-liners that actually work as lipsticks too. These are priced at $76.
The Le Riot Lip-Gloss Holiday Set includes 6 multi-dimensional shades of lip-gloss from shimmer to pearl finish.
The Holiday Collection release is expected soon and products are available for purchase on the Haus Labs official website and Amazon.