It’s finally here. The Shane Dawson and Jeffree Star collection, Shane X Jeffree, is here. The two friends and Youtubers had been working for a whole year to launch it. Dawson and his video editor Andrew Siwicki documented the whole process for our pleasure. The 23 million subscribers that Dawson had definitely helped him not need a big marketing strategy. Though, it can be said that the entire ‘The Beautiful World of Jeffree Star’ series was one big marketing stunt.
The makeup mogul himself shared with his and Shane’s audience that the website has crashed:
You guys CRASHED the site! Shane’s in a ball crying on the floor. Working on getting everything back up!!! #shanedawsonxjeffreestar
— Jeffree Star (@JeffreeStar) November 1, 2019
Though, Shane Dawson himself was quick to add in that they are working on fixing the website:
There are going to be two beauty palettes, the Shane X Jeffree Conspiracy Palette and the Mini Controversy Palette. There are also going to be a collection of six lipstick shades and one Shane Dawson gloss.
Fans Are Freaking Out Over the Shane X Jeffree Release
The cult fan following of Shane Dawson and the established customers of Jeffree Star Cosmetics, both are in a frenzy of excitement. The whole month we have seen the two YouTubers show us the process of creating a makeup product. It makes sense for many of them to be this excited. Everyone is worried they won’t get their hands on the Shane Dawson’s exclusive makeup release.
— *Drinks water* (@criesinselfcare) November 1, 2019
— Andrea Linke (@andreaskates07) November 1, 2019
— Maria🦋💞 (@demonbugs1) November 1, 2019
— Kelsey Impumpkin (@kelseydangerous) November 1, 2019
— Ven ಠ_ಠ (@VenJubilation) November 1, 2019
— Lea (@Raiven45) November 1, 2019
— ً (@for__infinity) November 1, 2019
— sexy seabass (@sebastiansoulja) November 1, 2019
— Josh🧢 (@JoshHooliganR) November 1, 2019
— lil (@lilxdestiny) November 1, 2019
— Yanett (@MirkaBarrios) November 1, 2019
— Amanda (@_amandajeanette) November 1, 2019
Shane X Jeffree collection is also available to buy on Morphe website but as of now both the Conspiracy Palette and Mini controversy Palette have been sold out. The lipsticks are still available to buy and the pink Shane makeup bag.