It’s finally here. The Shane Dawson and Jeffree Star collection, Shane X Jeffree, is here. The two friends and Youtubers had been working for a whole year to launch it. Dawson and his video editor Andrew Siwicki documented the whole process for our pleasure. The 23 million subscribers that Dawson had definitely helped him not need a big marketing strategy. Though, it can be said that the entire ‘The Beautiful World of Jeffree Star’ series was one big marketing stunt.
The makeup mogul himself shared with his and Shane’s audience that the website has crashed:
You guys CRASHED the site! Shane’s in a ball crying on the floor. Working on getting everything back up!!! #shanedawsonxjeffreestar
— Jeffree Star (@JeffreeStar) November 1, 2019
Though, Shane Dawson himself was quick to add in that they are working on fixing the website:
IM SO SORRY GUYS!! we’re trying everything right now!! 😭❤️❤️❤️❤️ https://t.co/Gek6uoXaSz
— Shane Dawson (@shanedawson) November 1, 2019
There are going to be two beauty palettes, the Shane X Jeffree Conspiracy Palette and the Mini Controversy Palette. There are also going to be a collection of six lipstick shades and one Shane Dawson gloss.
https://www.instagram.com/p/B4TXvJrljLc/
Fans Are Freaking Out Over the Shane X Jeffree Release
The cult fan following of Shane Dawson and the established customers of Jeffree Star Cosmetics, both are in a frenzy of excitement. The whole month we have seen the two YouTubers show us the process of creating a makeup product. It makes sense for many of them to be this excited. Everyone is worried they won’t get their hands on the Shane Dawson’s exclusive makeup release.
It literally just fucking launched and ya’ll broke the site IM FUMING #ShaneDawsonXJeffreeStar pic.twitter.com/ZfQghEJbqL
— *Drinks water* (@criesinselfcare) November 1, 2019
Me thinking I would actually be able to get the conspiracy palette before it sold out #ShaneDawsonXJeffreeStar pic.twitter.com/CjPrjCGX9n
— Andrea Linke (@andreaskates07) November 1, 2019
Shane walking out of the warehouse with 10 million in his pocket #ShaneDawsonXJeffreeStar pic.twitter.com/pYVUBAcplL
— Maria🦋💞 (@demonbugs1) November 1, 2019
Me trying to buy the #ShaneDawsonXJeffreeStar Conspiracy palette pic.twitter.com/epooGGZZox
— Kelsey Impumpkin (@kelseydangerous) November 1, 2019
All of us on the Jeffree Star Cosmetics website rn#ShanexJeffree #ShaneDawsonXJeffreeStar pic.twitter.com/s4Pj4GXTms
— Ven ಠ_ಠ (@VenJubilation) November 1, 2019
Me reloading the site like a maniac:#ShaneDawsonXJeffreeStar pic.twitter.com/qf1w8YRQqV
— Lea (@Raiven45) November 1, 2019
If I don’t get my hands on at LEAST one of the products.. istfg#ShaneDawsonXJeffreeStar pic.twitter.com/PSZJVokomM
— ً (@for__infinity) November 1, 2019
#ShaneDawsonXJeffreeStar
me trying to buy what’s in my cart pic.twitter.com/crL7wPcrSe— sexy seabass (@sebastiansoulja) November 1, 2019
When you take the day off work to make sure you get the #ShaneDawsonXJeffreeStar collection before it sells out and then the website crashes pic.twitter.com/VAkCCdPRKK
— Josh🧢 (@JoshHooliganR) November 1, 2019
Running to the nearest morphine because the websites are broken #ShaneDawsonXJeffreeStar pic.twitter.com/r7JPsJ0nSf
— lil (@lilxdestiny) November 1, 2019
The Jeffree star website is crashing. LET ME GET THE PALLETE HOES #ShaneDawsonXJeffreeStar pic.twitter.com/ljRUPx3tOh
— Yanett (@MirkaBarrios) November 1, 2019
Jeffree right now seeing tweets about the site being down #ShaneDawsonXJeffreeStar pic.twitter.com/zLhdwF6AqH
— Amanda (@_amandajeanette) November 1, 2019
Shane X Jeffree collection is also available to buy on Morphe website but as of now both the Conspiracy Palette and Mini controversy Palette have been sold out. The lipsticks are still available to buy and the pink Shane makeup bag.