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Kat Von D Makeup Launches ‘Lolita Por Vida’

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Kat Von D Beauty by Katherine Von Drachenberg the makeup mogul and tattoo artist just came out with her newest eye-shadow Lolita Por Vida palette, and the hype is real. Katherine Von Drachenberg is an American tattoo artist. Interestingly, she discovered her passion for drawing at an early age. Because Katherine also is an animal activist and a vegan, her entire makeup line is vegan and cruelty-free.

Born and raised in Mexico, Katherine pays homage to her heritage through cultural phrases and artwork. Moreover, the brands’ first major hit was the Kat Von D Makeup “Lolita” lipstick, liquid lipstick, individual eye-shadow, and liner. This was followed by the launch of a complete Lolita Collection including a liquid liner, and an eye-shadow palette.

The original 8-pan palette ‘Lolita’ featured dusty rose, mauve, burgundy and smoky shades that had intense pigment & dream-like blending.


The All-New…. Lolita…’ Por Vida!

The newest palette by Kat Von D Beauty is named ‘Lolita Por Vida’ meaning ‘Lolita for life.’ As a matter of fact, This palette is much bigger with 18 different pans in a range of shades. In fact, KVD Beauty has also incorporated high-intensity shimmers and pressed glitters. (yes, they are all the rage!) On Instagram, the brand called it “our biggest and best value Lolita palette yet.”

The palette packaging is in a warm pink shade with hand-drawn lettering artwork drawn by Katherine Von Drachenberg herself. Super cute!

Staying true to Katherine’s roots, all the shade names are in Mexican; Luna, Juanita, Amorcito, Silvia, to name a few.

Kat Von D-Lolita Por Vida .. What To Expect?

According to Kat Von D beauty, the shades in the palette were designed and formulated to look beautiful on all skin tones. So, it includes warm browns, peaches, and oranges for adding dimension and also cool and nude mattes for highlighting.


The creamy shimmers include some pops of color like Carino, a foiled flamingo pink, and Romantico, an intense bright purple, and Rosario, a beautiful deep rose. Moreover, the pressed glitters are reflective and intense; Reina and Luna being super sparkly. The range of shades offered here, in fact, make this palette worth splurging on.


Based on the OG best-seller Lolita palette, the formula of these eye-shadows are expected to have high quality and color pay-off. But, we’ll find out more when the reviews start coming in. For now, we have our sight on this eye-candy palette.

Where To Find It?

Lolita Por Vida by Kat Von D is exciting, fresh and versatile, making it pretty hard to resist. The palette is now available for sale on the Kat Von D official website as well as on Sephora. It retails at $49.50.

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