Kim Kardashian Drops Kimono Brand Name After Rage
The Keeping Up with the Kardashians star Kim Kardashian is stuck in another public controversy. After launching her own shapewear line, Kim’s under fire for cultural and racial in-appropriation. Following the massive negative response, Kim has decided to change the name from Kimono to something else. Although they have not picked the name, we are hoping Kim would be more careful this time. After all, there have been too many controversies under the Kardashian and West name.
New Shape wear Line ‘Kimono’ Slammed For Cultural Appropriation
A few days earlier, the Keeping up with the Kardashians star announced her new shapewear line for which she was very excited. Not only had she been developing it for a long time, but it was introduced in 9 different shades and a variety of sizes. Despite Kim’s attempt of making it inclusive, the name Kimono developed a controversy.
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Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS – 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft
Apart from social media hate which the Kardashians should be used to by this time, the mayor of Kyoto himself wrote to Kim Kardashian. He expressed his feelings about the name of her brand accusing her of cultural appropriation. In his letter, he wrote that,
Kimono is a traditional ethnic dress fostered in our rich nature and history with our predecessors’ tireless endeavors and studies. And it is a culture that has been cherished and passed down with care in our living. Also, it is a fruit of craftsmanship and truly symbolizes sense of beauty, spirits and values of Japanese. We think that the names for ‘Kimono’ are the asset shared with all humanity who love Kimono and its culture therefore they should not be monopolized.
Since majority public had a negative opinion, Kim took notice of these concerns. In her latest post, she claimed that she had the best intentions when announcing her shapewear line. Her products always aim to be inclusive and diverse.
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Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.
Let’s wait to see what Kim chooses this time as a brand name!