Levis has collaborated with Stranger Things, Pharrell. Williams has collaborated with Adidas, and now Liam Payne is joining hands with HUGO Boss. This is 2019 for you, in a nutshell. For established brands, cashing on success is a no brainer. For years and years, brands have enlisted celebrities as their campaign mascots, as they help them franchise their product lines better. The celebrity-brand relationship has evolved over the years, ultimately taking a form. where celebrities creatively have more say in what they are modelling for. Recently, the German luxury fashion house HUGO Boss has announced a new collaboration with former One Direction band member Liam Payne, ‘The HUGO x Liam Payne collection’. The exclusive collection will be available for online retail on July 4th, via Hugo’s Instagram page. Liam Payne Songs
HUGO x Liam Payne Is Coming On 4th July
HUGO first teased its collaboration with Liam Payne two days ago with a picture that showcased the former One Direction band member sporting the brand’s aviator glasses. Today, both the star and the brand confirmed the collaboration officially. Around 2 months ago the brand had recruited Payne as its brand ambassador. And it was also revealed that the artist would. design a capsule for the brand that would hit the stores in July.
As a matter of fact, Payne would topline two of Hugo Boss’ new product line campaigns. The U.K. singer will first appear in campaigns for the Hugo x Liam Payne capsule collection for fall 2019. Then later he will headline the bodywear campaign for cruise/resort 2020. Payne will be working with creative director Peter Deirowski and fashion photographers Mert & Marcus for his upcoming bodywear campaign. Liam Payne Songs
Hugo had approached Payne to star in its campaign after spotting him in the brands’ outfits at various events. The proposal had Liam flattered and he gladly agreed to come on board.
HUGO’s First Apparel Collaboration
In the past, HUGO Boss has partnered with celebrities including Zac Efron and Jared Leto. However, the accord was limited only to the brand’s fragrance line. Hence, this is the first instance where the brand has a celebrity on board to promote its bodywear.
Creative director Deirowski acknowledges that Liam Payne isn’t only a great musician but he also possesses a great style. He also added that the was thrilled to show the creative work involved behind the HUGO x Liam Payne collection.
Payne rose to fame as a member of the boy band One Direction, which released five albums and headlined four world tours. They started disbanding in 2015 and went their separate ways soon after. Liam Payne Songs