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National Domestic Workers Alliance Picks Roma As The Main Face Of Its Campaign

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With the Academy’s ceremony marking the end of the awards season on Monday, we might finally find the first ever foreign language Oscars Best Picture in  Alfonso Cuaron’s Roma. Normally films and the creative gears behind them campaign during the Oscars season to allow more publicity for the work. However, the case with Roma is a little different. It has apparently itself become a mechanism and mascot for social campaigning. The National Domestic Workers Alliance have now adopted Roma’s lead character, Cleo, as the face of their crusade. And today, Alfonso Cuaron, director of the ambitious, has himself expressed his gratitude at the success of the film.

National Domestic Workers Alliance Pins Roma As The Face Of Its Movement

The National Domestic Workers Alliance organizes domestic workers in the United States for respect, recognition and labor standards.  The Alliance realizes that domestic workers are unsung  heroes of our childhood and families. They are nannies. house cleaners. and care workers.

The Alliance discusses that normally women of color, and immigrants are employed as domestic workers. The group also elaborates on how despite of performing necessary functions, the roles of domestic workers often goes unnoticed.

There are irregularities in the industry, and employees are working on terribly low wages. Currently, there are 2.5 million domestic workers in the USA. And 70% of them are working at wages as low as $13/ hour. In fact, 65% of these domestic workers do not even have health insurance. The National Domestic Workers Alliance is thus using Roma as a means of encouraging people to take action in their support.91st Academy Awards, Oscars 2019. Oscars 2019 Best Picture

Alfonso Cuaron Is Proud Of The Impact Roma Has Made

Ahead of the Oscars 2019 ceremony tomorrow, Cuaron  publicly talked about Roma.


Curaon talked about how he is very happy to see that important international organizations are using Roma as a platforms for their movement. He also expressed that he was happy to see how Roma has opened up discussions on an array of pressing societal dilemmas. He also stated that apart from the National Domestic Workers Alliance, several Mexican organizations have also opted for Roma to brand their campaign. Cuaron also feels that these discussions should have happened at least decades ago.

A domestic worker Rosa Sanluis mentions,

“Cleo’s love for the children reminded me of the love I had towards the children I was appointed to take care of. “

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