Adele’s 30 becomes first album to sell 1 million copies in US over a year
Despite the entire world going digital and leaning towards streaming, Adele is still pulling off some stunning numbers when it comes to record sales. Her recent album, 30, becomes the first album to sell over a million copies in the United States over the past year!
30 has now sold over a million copies in traditional album sales in the United States. This includes CD, vinyl LP, cassette, and digital album download. According to Billboard, Adele’s 30 crossed the one million mark on December 6th, less than three weeks after its worldwide release on November 19th. In its first week, 30 sold 692,000 copies, with a further 225,000 copies in the proceeding week. And 30 is the first album to achieve this remarkable feat, after Taylor Swift’s Folklore. Issued on July 2020, Folklore crossed the one million mark during October of the same year.
This demonstrates how remarkable it truly is and how highly-anticipated Adele’s 30 really was. Over the past years, with the explosion in popularity of music streaming, it’s rare to see an album cross the million mark. In 2019, only three albums managed to achieve that – Billie Eilish’s When We All Fall Asleep, Where Do We Go?, Swift’s Lover, and Harry Styles’s Fine Line.
Adele’s influence is much larger than just a million album sales
Apart from the world being hooked to 30, Adele is also bringing back some traditions in the world of streaming. On her request, Spotify removed the default shuffle button on the album page of their app. This they did because Adele insists the order of the songs is meant to tell their story.