Dior Criticized For Featuring Jennifer Lawrence In Its Mexican Fashion Ad-Campaign
Jennifer Lawrence and Dior are recently on the hit list for an ad campaign, featuring Mexican-oriented fashion without a Mexican model. Of course, Jennifer isn’t the first one to face this controversy, previously it was Kendall Jenner’s Afro hairstyle on Vogue that sparked criticism.
Dior Cruise 2019 Collection Featuring Jennifer Lawrence
Dior has currently released its latest fashion ad campaign. The campaign is complementing aesthetic Mexican culture. However, the advertisement displays a white model, Jennifer Lawrence.
Viewers can watch the beautiful Jennifer Lawrence in a back drop of California hills in the latest Dior Cruise 2019 collection. The Academy Award-winner has exhibited intricate clothing lines along with ornate handbags featuring Escaramuza horseback riders. The ad displays the contemporary version of the Escaramuza show.
In fact, Escaramuza is a female equestrian team in the traditional Mexican festival known as charrería.
The Controversy On Dior’s Ad-Campaign
Justly, the images from the advertisement are very enchanting. The major con associated with the ad campaign is the non-Mexican lady wearing the Mexican clothing. The social Media population condemned this racist display from Dior. They are expecting genuine Mexican face to show case the collection.
Jennifer commented these words in the ad,
“One of the main inspirations for this collection is the traditional women riders of Mexico. So I’m really excited that this collection is looking at and celebrating these women’s heritage through such a modern lens. We’ve been shooting in a beautiful ranch in California with rolling hills, and I can’t think of a better landscape to highlight this collection.”
But Did the Model Have to be White?
The Popular Podcast ‘2 Dope Queen co-star, Phoebe Robinson, protested against this racism. Phoebe shared Dior’s ad to Instagram. In her Tuesday Instagram post, she call the ad campaign, “ignorant and gross.”
Robinson, the feminine comedians rep slammed Dior and Lawrence for portraying Mexican riders by a white woman.
Moreover, many Instagram users went parallel to Robinson.
One Instagram follower posted,
“I’m extremely disappointed that yet again, major brands are using a rich white woman to promote other cultures. This is cultural appropriation not appreciation. Do better,”
In contrast, there are many fellows who acknowledge this trend of celebrating a different culture. Furthermore, these social media subscribers stress upon the years-long affiliation of Jennifer Lawrence with Dior.
One post in favor of the Dior-Jennifer ad stated,
“It is 2018 and people should know how fashion works. The woman is just doing her job and good on her too. Maybe if a woman with Mexican heritage was the brand ambassador for Dior then she would have represented this campaign,”
Dior has not publicly responded to the criticism and fans are waiting for its reply to Yahoo Lifestyle’s request.