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Why NikkieTutorials Lost People’s Choice Awards 2018

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The People’s Choice Awards aired on 12th November 2018 and the audience was really thrilled to see their favorite stars win awards in different categories. This; however, did not become the case for Nikkietutorials’ star Nikkie De Jagger (or more commonly known as Nikkie). The fan beloved makeup artist was nominated for in the category of ‘Beauty influencer 2018’. Unfortunately; however, she lost the title James Charles, one of her most capable competitors.

Nikkie entered limelight back in 2015 when her YouTube video ‘The Power of Makeup’ went viral totally taking the makeup industry by store. Nikki has a founding member for the trend on online makeup videos and Vlogs. It was her channel, Nikkietutorials, that inspired other artists to follow suit.

The YouTube Dominance Of Nikkitutorials

Nikkie us ideally one of the most popular makeup artist. As of November 2018, her YouTube channel has more than 11 million subscribers. Moreover, there are 917 million views on her videos. Which is a milestone indeed. Her. YouTube following roughly equals that of Jeffree Star. The winner, James Charles; however, falls short of 1.1 million subscribers, as the number of people following him is 9.9 million.

Nikkie had previously bagged the Teen choice award for the ‘Choice Web Star/Fashion/Beauty’ and 9th Annual Shorty award for ‘YouTube Guru’. Nikkie has, through her various accolades, proved that she’s no less than a huge Hollywood celeb. The variety of videos on her channel are enough evidence of her prowess. They reflect how she was able to grab so many views and collect a huge family of subscribers. Although fans are disappointed over Nikkie not winning this year’s People’s Choice Awards, they are still happy about the fact she was at least nominated.

Why James Charles Won The Award? And Why Did Nikkietutorials Lose?

James Charles won the title this year and his victory cannot be argued upon. While Nikkietutorials has been a major player in the makeup vlog market, Charles’ breakthrough as a stereotype breaker has been significant. James Charles once did his makeup up from a flying helicopter. He later, also became the first cover boy to become a Covergirls ambassador. His recent Halloween and miscellaneous festival makeup tutorials have more views then Nikkietutorials’. Moreover, there has been a noticeable increase in Charles’ popularity owing to his recent controversies. When we blend all these facts together it comes as no shocker that he won the award.

The People’s Choice Awards 2018

The People’s Choice Awards 2018  had a total of 43 categories which included shows, movies and amazing artists. Many of the famous celebrities bagged awards. Victoria Beckham was also finalized as the ‘Fashion Icon’ of the year. Melissa McCarthy earned the title of ‘People’s Icon of 2018’. Scarlette Johanson won the awards of the ‘Female Moviestar’ while Chadwick Boseman was the ‘Male Moviestar’.

Although Nikkie didn’t win, she continued to enjoy the E! People’s Choice Awards 2018 with true sportsman spirit and had fun watching the performances.

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