Netflix Is Testing A Low-Cost Subscription Strategy For Mobile-Only Users
Netflix is testing a low-cost subscription plan for mobile- only users.
Netflix Low-Cost Strategy:
The mobile- only users of Netflix are soon going to breathe a sigh of relief. Because the streaming giant is planning to introduce some cost-effective services for Netflix mobile users.
Netflix has launched low-cost streaming plan. The plan is under trials. These subscriptions will cost around $4 per month for mobile-only users.
Why just mobile-only users?
The global streaming of Netflix is growing steadily. Most of the users exploit their smartphones to stream Netflix. Another report has estimated that phones and tablet users get 35% subscription of the streaming service. Therefore, the streaming company is working on low-cost new payment plan for mobile-only users.
The experiments with low-price models for mobile users in international markets also focus India. Chief product officer Greg Peters declared last month. He said,
“Those will be priced below our current lowest tier,we’ll see how that does in terms of being able to accelerate our growth and get more access”.
Malaysian Newspaper, The Star have initially declared the idea of cheap price service. The streaming service is going to introduce a mobile-only subscription plan with approximately 50 percent less subscription cost. The growth of mobile Netflix users, especially in countries where mobile usage is dominant is either steady or growing up.
A Netflix person spoke to Variety,
“We are always looking for ways to make Netflix more enjoyable and more accessible to people all over the world. In this case, we are testing to understand consumer interest in a mobile-only plan in some countries.”
A Maximum of Netflix Mobile-Only Users Resides In Asia
According to a recent survey, 60 percent of global smartphone users swap their Netflix’s mobile app at least once a month to watch their favorite program.Primarily Netflix is targeting international markets. n Asian and East Asian viewers generally take their smartphones as the primary device to stream an entertainment channel.
Around 80 million of international subscribers beats the rest among the total of 137 million. Thus, offering cheaper plans counts to a strategical linear growth of the revenue.
Asia is the bull’s eye because just from May- August 2018, about 74% of all video were played on Asia Pacific mobile devices.This percentile is compared with 65% in Latin America, 56% in North America, and 54% in Europe, the Middle East and Africa (EMEA) for the same months.
The Low-Cost Trials Begins In Malaysia
Malaysian trial is at the top in the list. The mobile-only tier in Malaysia for a standard video — costs around $4. This new subscription rate is almost half the previous cost. Current basic package charges $7.90 per month.
A part from cutting the price, the plan is also involve in generating smart tools for mobile users. They can easily download TV shows for offline viewing.