Tati Westbrook Closes Tati Beauty, Here’s Why
It would not be wrong to say that Tati Westbrook is one of the pioneers of YouTubers. For the past 10 years, she has been making makeup-related content. At the same time, her vlogs about her own life got her a lot of popularity. In 2019, she launched her own beauty brand Tati Beauty. However, she has announced that it is shutting down. According to her, COVID and an ongoing legal battle are the reasons behind it.
Last year, Tati Westbrook and James Charles started an epic feud over hair vitamins
In a YouTube video, Westbrook called out her friend, James Charles, and expressed her anger. According to her, Charles advertised the rival hair vitamin company, SugarBearHair. Before Tati Beauty, she launched her own hair vitamins, Halo Beauty. Despite being her friend, Charles decided to promote her rivals. In the video titled Bye Sister, Tati Westbrook said:
“He had nine days after Coachella to talk to me and knows where I live, it’s not far from him. He could’ve come face-to-face and chatted with me because he know that this would hurt me. We’ve had plenty of in-person conversations that were at length about other influencers doing the same deal and him not liking SugarBearHair and dragging the other people. Being like, ‘Tati, I’m on your side.'”
At the same time, Tati Westbrook also accused him of predatory behavior on her birthday. According to her, he kept hitting on straight men and used his celebrity status. She has to apologize to her guests because of him. Although James Charles apologized later, she was not having any of it.
Unfortunately for her, her business partner in Halo Beauty filed a lawsuit against her
In 2020, Tati Westbrook and her husband, James faced legal problems when their business partner, Clark Swanson filed a lawsuit. Along with them, he co-owned Halo Beauty, a flagship company that makes nutritional hair vitamins. According to the lawsuit, the Westbrooks committed fraud, negligence, and breach of fiduciary. Recently, Tati Westbrook posted a video to give an update to her followers. According to her, she had to sell her LA house and condo to support the costs of the lawsuit.
Recently, Tati Westbrook announced that she is shutting down Tati Beauty
In a recent video titled Why I’m Closing Tati Beauty, Tati Westbrook addressed all the questions about her makeup line. She said:
“We are no longer selling products online, and I say that with a heavy heart. I have loved creating this brand. I had huge goals, dreams, visions for the future. COVID hit, and that definitely slowed things down — it slowed the whole world down. And then, of course, you guys are aware of outside litigation that really impacted my life in full. So that kind of T-boned everything, and here we are.”
Despite this sad news, Tati Westbrook is hopeful for better days ahead and accepts her current situation. Unfortunately for her, Tati Beauty was her dream come true. Hopefully, she is able to get back on her feet soon.